Sunday, April 20, 2008

Rebranidng Of Tiens International

In marketing stategy the concept 'rebranding' is very important when the situation force to do it. This such kind of strategy will be efectively applied if a company brand have been a little saturated for their marketer. Rebranding is proposed to make the consumer feel something new as a honey moon in a married relationship. And now, for some area especially in some remote area, the name of Tiens is currently very familiar.
Almost people in every city have heard this brand. And when talking about network marketing there are many people still refuse to accept this concept. But in fact, some reason they do not want to join such kind business is due to their assumtion that this company have been saturated.Eventhough this opinion is wrong, it still need strategy for marketer to make this company look like new. We call it rebranding.
For Tiens International, the very hot issue is the MLM supermarket. Through this concept the company is very solid that combine between network marketing or direct selling and conventional retail. This issue is the best point for the marketer to be develop as Tiens Rebranding.Beside that, the MLM supermarket called Banner Stor also make the new positioning that give much advantage to the marketer or distributor. And it is predicted will the most powerful pilar of company to compete with similir network marketing company.

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